Why Electronic Shelf Labels Are Profitable to Retailers and Consumers

Change is inevitable: sooner or later, every industry has to embrace it. That said, a recent study on the international digital price label production, also known as Electronic Shelf Labels(ESLs), predicts that the ESLs market will grow at a CAGR of more than 20 percent over the next five years - based on the analysis of markets in leading geographies in particular Europe, North America, and Asia-Pacific.
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Why Electronic Shelf Labels Are Profitable to Retailers and Consumers


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For this reason, now it becomes more than necessary for the retail market industry to ride the new technological wave with digital labels. The Electronic Shelf Labels gives you total control over price management with few simple clicks; it enhances the in-store experience and productivity, which is beneficial to both customers and the vendors. 

Further, we will discuss why installing the latest digital price tags can be beneficial for your business and why you need to opt for this change. Let’s find out!

Packed With Information

In this digital age, smartphones, e-commerce, and other technological developments are continually changing the working environment. The same applies to retailers and other industrial sectors worldwide. The application of digital price tags is essential for vendors and customers alike.

The digital price tag supplies the customer with valuable information and, at the same time, offers the seller a responsive platform to adjust offers and discounts to the customer’s preferences. One of the best examples of this technology is SES-imagotag.com and how they are changing the retail ecosystem around us. Furthermore, the ELSs provide their customers with better communication and cost-effectiveness for the vendor, making them ideal for both parties. 

Saves Customers and Employee Time

As mentioned above, electronic pricing is more accurate than paper tag pricing on any given day. Your employees do not have to waste their time and energy on making hundreds of changes on each shelf around the store. With so many changes in so little time, your in-store productivity will take a hit resulting in incorrect pricing throughout the store.

However, with the use of electronic labels, you can take human error out of the equation and create a more accurate and responsive environment for your customers and employees at the same time. With digital labels, you can make the changes collectively from the back-end with quick corrections if you need to make changes later. In the end, your employee’s time is adequately managed and which can be further used in helping your customers with other issues.

You Are Low-Key Helping the Environment

It is no secret that printed labels or traditional price tags are a waste of paper and plastic. And when you are a retailer, you sell hundreds of or thousands of products daily, which only adds more to this wastage. Not only that, these can be expensive in the long run by adding extra cost to your business operations.

On the other hand, with the one-time installation of electronic shelf labels, you save immense environmental resources. They do not need any plastic or paper every time you add a new product to your store. 

Conclusion

The importance of electron shelf labels goes hand in hand for both retailers and consumers. But for retailers, it brings a whole new world of opportunities and freedom to interact with their customers. A retailer can use this to his/her advantage and become a part of this new technological wave.


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