Searching For An Awesome Company Name Made Easy

When you open the internet and dive deep into social media, you're welcomed by numerousads from numerous brands trying to attract you to their venture. This is why you findplatforms like Instagram, Twitter, or Facebook dominated by company ads, and we're sure ifwe asked you to list them all, you'd struggle to answer....



Searching For An Awesome Company Name Made Easy


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When you open the internet and dive deep into social media, you're welcomed by numerous ads from numerous brands trying to attract you to their venture. This is why you find platforms like Instagram, Twitter, or Facebook dominated by company ads, and we're sure if we asked you to list them all, you'd struggle to answer.

But this doesn't make the ads fruitless because there are some brands that make it work, and they have their brand name to thank for it. And no, we're not referring to the easy-made company names that were created out of a random word and the suffix "PLC"; we're referring to the high-level, unique, and catchy brand names that strike customers immediately.

So, how do you go about efficiently creating a good name for company brand-boosting in the digital market? That's where Squadhelp comes in. We're responsible for the success stories of over 30,000 clients, so trust us when we say you’ve only got to follow 3 simple steps.

1. Understand Your Brand
There's nothing more crucial in your search for a perfect brand name than having proper knowledge of your brand personality. Take, for example, the popular telecommunications company called GeoLinks. GeoLinks is the perfect name to give a company that specializes in rendering internet, digital voice, and communication services, don't you think? It's also one-of-a-kind because you can't use this name in any other field, like, let's say, the textile industry.

Another example is Abstrakt Marketing Group, one of the leading digital marketing service providers in the country. The brand's name sends a clear picture of a firm that deals with creating solutions to all sorts of marketing problems.

So, it's obvious now that the key to creating a good name for your company is understanding your brand's personality. One tool that'll further help you understand your brand is brand imagination. Brand imagination is a not-so-popular but useful tool that's used to visualize the company's personality and set a name that speaks well of its identity.

The key elements of this tool include a proper knowledge of the following:

  • The purpose of your brand
  • The mission, vision, and goals of your brand
  • The tone and manner of approach to the audience
  • The values that form the core of your brandAll these elements need to be well defined if you want to achieve success when naming your brand.
2. Brainstorm Name Ideas
Next comes the main course of the day, the brainstorming stage. Here, you need all the creative help you can get, so find a team or group of friends, family, or coworkers, and get down to thinking up new and different name ideas for your brand.In as much as you're trying to create a perfect brand name, there's no need for you to be overly analytical of your brainstormed ideas. This way, your creative juices are in full flow. For further assistance, you can whip out the thesaurus to expand your vocabulary, you can use rhyming words, industry slangs, and visual words to appear more attractive, or you can pick from the popular base words - gen, door, Omni, case, and spot to attach to a new word.

3. Validate Your Name Choice
When you have your shortlist of brand names in place, there are a few validation processes you need to follow:

  • Check to see how customers react to the name ideas and what emotions the name triggers online and off-line. You can use a survey in this case
  • Check for domain name availability and use popular extensions like ".com" and ".co" to boost the popularity of such domain names
  • Trademark the chosen name and also check for any previous trademarks to avoid legal issues.
Conclusion
When all these have been done, you have yourself a cool brand name to build the identity of your brand on. Your brand name is a key component of your brand personality, and with it, you can boost your company's chances of making profits and converting new customers.
Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency.

Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world's leading crowdsource naming platform, supporting clients from early-stage startups to Fortune 500 companies.


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