Persona SPARK is a target-audience design tool with psychological insights. Use it to define your marketing segments, build personas, and get behavioral insights.Learn about your audiences' emotional drivers, cognitive biases, and get recommendations on psychological strategies what will keep your audiences engaged and satisfied.Enjoy behavioral science insights for your next project, campaign, or pitch.
Persona SPARK is a marketing segment and persona building tool that provides behavioral insights into audiences' emotional, cognitive, and psychological drivers. It's based on Dr. Cugelman's teachings, which combine behavioral genetics, personality neuroscience, and a blend of behavioral science approaches. With a suite of predictive psychometrics, Persona SPARK inspires teams to build empathetic, and engaging communications.