Latana Brand Tracking using Advanced Data Science

Startup

Latana

Brand Tracking using Advanced Data Science...

Germany

Description

Our brand tracking solution allows user to: Get accurate and reliable insights to measure brand performance across their target audiences. Understand how their campaigns impact brand performance over time. Use the insights to tailor their marketing for their audiences and improve brand performance. We use advanced data science to: Provide access to 1000s of audiences, even the most niche, rather than the standard national level Obtain significant data where others have a margin of error of 20% or more Control the sample composition through over 10 demographic characteristics, instead of only age & gender Use at least double the sample size as the others at 1,000+ respondents per wave Our algorithm learns from every wave and your insights get even better over time.


Technology

MRP.-based advanced data science

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