Frustrated by the traditional car ownership models and sensing a change in the ever evolving nature electric vehicles, founders Jon Alain Guzik and Rodrigo de Guzman, both longtime entrepreneurs, created Borrow with a simple tagline of “Why Own, When You Can Borrow?”Borrow, which launched in 2017 from their HQ in West Hollywood, California, focuses on providing flexible terms and pricing for those who aren’t interested in traditional vehicle ownership. The company’s subscription approach differs from those offered by other car manufacturers, many of which allow subscribers to switch vehicles whenever they like or lock you into pricey drive off fees and long subscriptions.
Borrow is the only subscription car company focused exclusively on electric cars. “Were creating the conduit between our users and the electric car ecosystem on a whole.” says Jon, “At Borrow, why wouldn’t your car come with all the goodies that make getting - and staying - on the road as easy as possible? Also, EVs, well they are pretty dang cool to drive too.”