Insightware helps you maximize your conversion rates by automatically learning how different page variations (in an A/B test sense) perform with different visitor segments, then showing the most suited variation to each visitor.
After a one-time snippet installation, you can optimize as many of your pages with as many variations as you like, without any coding required or any further involvement by your IT team.
Under the hood, the service is based on an event-sourced architecture implemented in Scala.
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