babystep.tv The easiest way to receive parenting advice

babystep.tv

The easiest way to receive parenting advice...



Startup from United States of America
Description

We help parents by offering clear, practical advice to parents in 1-minute parenting videos. Our experts and video production team in Los Angeles have produced 1,000 videos based on decades of research into child development and parenting locked away in tens of thousands of books and long lectures. The videos are available in 8 languages and distributed via our own mobile app and website, on YouTube, and through dozens of partner channels.

We have very strong statistics on user engagement with our video, viewer retention our videos is far longer on average than other videos, as is the sharing rate (stats in the pres at the bottom).


Technology

We faced three key challenges: (1) working with dozens of children (anyone who has worked in production with children will know how difficult this is), (2) organising thousands of child development concepts covering 12 different topics into 1,000 clear tips (we called it a “curriculum), and (3) distributing the videos with multiple types of metadata (title, description, tags, subtitles, category, age group, etc.) in 8 languages to dozens of platforms in hundreds of countries.

For challenges two and three we developed our own cloud-based content management system that not only collected and stored the videos and their metadata, but guided our production team through a rigorous quality-control process, and ensured all aspects of the curriculum were fully covered.


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