Tips to Create a Flawless Pitch Deck for Your Dream Startup

This is where the pitch deck comes to life. A well-designed pitch deck can be the deciding factor between a rejected pitch and the one that gets the green signal from the investors. 

Here are some of the best ideas you need to consider when creating a pitch deck for your startup, making all the difference. 
Let's get you started: 

Organize Your Deck Logically
When organizing a slide deck for your startup, be sure to organize it logically. It means the slide order you choose should be in sync with the narrative that you have planned to pitch about your business, complementing your business idea. 

Before you delve any deeper into the details, a good rule of thumb would be to imagine the structure of your slide with an outline of all the primary criteria. Start by writing down the names of the slides and the messages you want to share with each one of them. 
For instance, if your business idea is to create an intelligent working office space for businesses, the first few slides should explain the problems individuals face with current office spaces. Next, you can insert the slides on how your startup will help deal with this problem. To continue, put up a drop about the functions of your startup supported by the revenue earned by the business. 

Showing a clear slide to your audience will ensure that you are correctly sharing your business idea. As a result, you will find investors taking a keen interest in your startup idea.

Follow the 10/20/30 Rule.
Guy Kawasaki, a marketing specialist, encourages you to follow the 10/20/30 Rule. According to this Rule, a presentation should not include more than 10 slides, be longer than 20 minutes, and have a 30 point font on the deck. 

This Rule is beneficial for you in two different ways. The investor will not feel like being bombarded with information because you only have 10 slides in your presentation. Second, as a presenter, you get to choose the content for the presentation more wisely, which gives you the benefit of selecting all the vital and exciting information.

Also, it's not always mandatory to follow this Rule. Depending on your needs, you can bend it to your advantage. However, following this rule will make things a lot easier for you by saving your time and effort. 

Represent Your Data With Graphics
Always keep in mind that the data you want to share in your slides should be in the form of graphics, not text. This is because graphical elements give the viewer data in an attractive and easy-to-understand format. To illustrate the data, you can make use of graphs, charts, and other innovative features. This will help in catching the attention of your audience more effectively. 

To make facts even more interesting for your audience, showcase your profits using line charts and bar charts. It'll help your audience to get familiar with all the traction your business has gained recently and what the investors can expect from it in the future. 

Keep in mind that you do not overload your slides with numbers. Make it as easy as possible for your audience and potential investors to understand. As a result, the investors will find themselves more interested in your startup.  

Limit to a Single Topic for Each Slide
When presenting your slides, it is advised that the information should be short. Having minimum content on your slides can positively impact the viewer because they feel more interested in the ideas you have to share. This becomes even more important when you need to convince investors with your pitch deck. 

To help you understand why you need to put as little information as possible into your slides, think of it from the investor's perspective. For example, if you see a decline bombarded with facts and information that demand your full attention, would you read everything?
This is the reason why you need one topic for each of your slides. It will help you explain your ideas more clearly to your audience, ultimately making them more interested in your thoughts.

The Pitch Deck Is for Your Potential Investors
There is no doubt that you must have to spend a lot of your time picking the right colors and visual appearance for your brand; but, you need to understand that these pitch decks are for investors who would be willing to invest their money into your company. For this reason, make sure the pitch deck you have created adds more to your company's story. And refine it till it satisfies your intellectual curiosity from the perspective of a potential investor. 

For instance, if you own a startup that sells women's apparel, the branding will most likely have an elegant visual appeal with modern yet straightforward language. However, if you choose to go with the same branding tactics on your deck, it might not grab the investors' attention. 
Therefore, while designing your slide deck, try to sound confident and professional but in an understandable manner. That said, there is no doubt that brand identity is a crucial part of your company, but when you are among potential investors, you have to think like business-minded people that are more interested in transparent language.  

Think of your pitch deck as the most powerful tool at your disposal to communicate with investors. The better you are at using this tool, the better are your chances of gaining investors for your company.

To Sum it Up
The factors mentioned earlier are the most effective while creating slide decks for your business. Plus, these essential points will help you convey all the vital information you want to share with your potential investors. 

So, if you can combine your ideas with a compelling slide deck, you can satisfy the intellect of your audience, ultimately closing the deals. As a result, you get all the necessary funding you need for your dream startup to the next level.

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