Roomly.se makes it easy to find interior design online

Sweden is on a run when it comes to new startups and growth. They even climbed to first place in the Forbes annual list of the best countries for business. ...


Roomly.se makes it easy to find interior design online
© roomly.se

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The other Nordic countries are a bit off. Denmark has taken the first place six times, but now slipped down to sixth place. Finland ended up in 8th place, Norway on 9th.

Roomly.se is an online marketplace focusing on furniture’s and interior design. As a first look when you visit the website it looks most like a normal e-commerce site, but it’s so much more. In the latest year’s companies like Amazon and Alibaba has grown enormous. Why they have grown so much is not because they are a standard e-commerce website. That’s because they both and many more has something in common. They don’t have huge storage expenses like other e-commerce stores. Sure, Amazon has storage but their success lays within letting other stores sell their goods on the platform and provide the storage.

Roomly has the same idea but the difference is that Roomly AB is focusing on high quality mostly Scandinavian design furniture’s. A segment that’s booming right now world wide. Today the website has around 100.000 products live to sell their customers. And all these products come from over 50-70 different stores located in Sweden, Denmark and Norway.

To get even more clear on how the business model works we can take companies like Uber and Airbnb. They both sell something they don’t own. Uber sells fairs with cars that the person who drives own not Uber. Airbnb rents apartments and other estates that they don’t own. That’s is the biggest different from other hotels, landlords and taxi companies who do exactly the same, but still not.  

Roomly is not only to buy stuff. It’s a perfect place to get inspiration on how you can furniture your home.


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