OTT Advertisement & Its Many Perks – 5 Reasons To Invest In It Today
When you transmit your advertisements and promotional content on the internet and specifically the various video streaming platforms, it is called OTT marketing. These can be video ad interruptions (that are mostly impossible to quit these days) for example on YouTube. Sponsored content and all other forms of linked TV advertising or connected TV advertising also come under the same umbrella. Remember, this is not a part of your regular television or linear TV advertisements. If you have decided to go for OTT advertising, you should be aware of its many benefits for your business
1. The Rise Of OTT Platforms
The first thing that you will notice about the OTT platforms of today is that they are constantly rising in number. Also, the majority of them support several kinds of advertising and various categories of promotional content. Do you know that OTT streaming has increased by 115% over the past couple of years? This is only going to increase your reach among your target market and beyond.
2. Consumers Prefer Personalized Advertising
Relevance is what makes your prospects click through the advertisement and make a purchase. This is where you should make room for a little bit of research and market analysis. It is important to come up with a target demographic that will be more exposed to your promotional content regardless of what TV series they watch or which device they use to consume content. Deloitte says, close to 62% of consumers, in general, prefer some sort of ad-supported services that are not only less expensive but have fewer yet personalized ads.
3. Much Better Targeting
This kind of advertisement allows you to target your customers faster and much better. With traditional cable TV advertising, you can only choose a predetermined market area and it is not in your control. But What is OTT is exactly what it does which is allowing you to target various demographics with a single advertisement. You can target numerous zip codes within the state and across the country. It allows you to promote your product and service across devices and numerous user behaviors.
4. No Room For Third-Party Cookies
This is possible because as a marketer, you are not targeting a particular individual. You are targeting a section of consumers that are consuming entertainment on various connected devices. This is why contextual advertising becomes easier and free of any potential cookies at all. Also, OTT platforms collect useful consumer information when they subscribe to their memberships. This gives you enough opportunity to target them more effectively without having to utilize any cookies whatsoever.
5. Highly Suitable For Local Businesses
Over-the-top platforms are becoming highly suitable for local businesses because the cost of advertising is very low. You can target your audience based on local statistics and content viewership. Because of a massive preference for YouTube advertising, OTT advertising has been simplified significantly by the leading platforms all over the world.
Conclusion
OTT advertisement is one of the most advanced ways to target your customers using highly personalized advertisements and promotional content. It is time to make it a part of your marketing strategy today.
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