HR Hacks To Create Winning Job Descriptions For Startups

It is easier said than done in the competitive job landscape where big brands and established companies are in a talent war. However, you can win the race with the right recruitment strategies. A killer job description can set you apart as a prospective employer regardless of your startup status. Think beyond sharing a well-drafted list of requirements because a job description is a sales pitch to showcase yourself as a go-to employer. Here are some valuable hacks to create a winning job description for your startup.

Narrate your company’s story
As a startup, you may not have much to showcase about yourself on your website or social media pages. But you can recap your journey in the job description to create an emotional connection with candidates. Define your mission, vision, and core values because these elements attract the right cultural fit for a business. You can also highlight your products and services. Convey why candidates should consider your company as an employer instead of choosing a competitor. But ensure that the story does not sound like a sales pitch. 

Focus on your offering
Since you want to attract the best talent in the industry, you must focus on your offering as a potential employer. The best way to do it is by highlighting what you can give instead of what you want from them.  Studies indicate that employee-centric job descriptions are far more likely to fetch higher-quality candidates. Offerings go beyond salaries and include benefits, flexibility, career development opportunities, and positive work culture.

Be clear and open
Besides highlighting your offering, you must also be clear and open about your expectations. The best way to write a job description is by avoiding complicated industry jargon, unspecific terms, and cryptic company codes. Provide a simple checklist of essentials like working hours, employment duration, remote working options, and benefits. You must also provide a salary offer to enable potential candidates to weigh the pros and cons of joining your startups with a complete view of things. 

Highlight inclusivity
Inclusivity is one of the key decision factors for candidates assessing job opportunities in a competitive job landscape. Everyone wants to work with an employer that provides equal opportunities to skilled candidates from diverse backgrounds. Your job description should convey a clear message on how your startup advocates diversity and inclusion. Pay attention to the design, content, and tone of voice, as they should work for the entire demography.

Make it easy to read
Another HR trick you must prioritize while writing a job description is to make it easy to read. Simplicity is the way to go, so avoid chunks of lengthy text as it lacks a visual appeal. You need not skimp on the information, but presenting it in an eye-pleasing manner is the key. Breaking it with exhaustive lists of bullet points is a good option. You may add reference links to valuable resources instead of loading the job description with too much information. Pick your fonts wisely and use plenty of negative spaces.

Adding a human touch can make your job description more appealing to a candidate. The good thing is that you are in a better place to do it as a startup. Be authentic and find ways to build a connection. You surely have better chances to secure the best people for your new business with these simple tricks. 

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