Don’t you deserve the attention of your prospective buyers? Obviously, you do! The Pay-Per-Click Ad campaign is exactly for people like you, who are willing to grab the attention of their prospective customers but do not have the required technical skills or the patience to wait for their website to rank organically on search engines. You can find the ways to target PPC ad campaign effectively and leverage its full benefits explained on this page.
Read on to know more about PPC ads and how much budget you need to run them.
What exactly is PPC?
As the name suggests PPC is the ad campaign where advertiser needs to pay only when a viewer clicks on the advertisement. This is one of the fairest methods of advertising because you do not pay only for displaying your ad; you pay when someone takes an action based on the displayed advertisements. Although Google AdWord is the most popular PPC ad campaign, there are some other campaigns too.
How much budget do you need for a PPC ad campaign?
You might have guessed by now that PPC does not require a fixed amount of budget because it will vary with the number of clicks. But, it is only one side of the coin. The rate you pay per click is not fixed either. The PPC ads are basically based on keywords and different keywords have different values. The value of keywords varies with the number of advertisers bidding for the keyword; more the advertisers more would be the Cost-Per-Click (CPC).
But, it does not mean you cannot have a fixed budget for your advertising campaign. There are some PPC ad campaign providers who offer the option of setting a fixed budget. Suppose you set your limit to 50$ per day then your advertisement will be switched off once your Cost for the clicks reaches the 50$ mark for the day.
How to start your PPC ad campaign?
After knowing the basics of PPC you certainly would like to know how you would approach a PPC ad campaign for attracting profits to your business. So, here is the step by step guide to help you start your PPC campaign. We are proceeding with an assumption that you’ll be opting Google AdWords (for obvious reason) as the platform for PPC Ad Campaign.
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