8 Proven Marketing Strategies to Grow your Ecommerce Business

E-Commerce is an ever-growing industry. In 2020 alone, eCommerce in the US grew by more than 30%. The growth in the industry means that there is a ton of competition for eCommerce businesses. The goal for any eCommerce business owner should be to dominate and rise above the competition. If you have an eCommerce site, you need to do everything in your power to get your name out there. That means employing the best eCommerce marketing strategies. 



Last Startups

Ecommerce marketing requires determination. You will need to set aside a budget and consider an omnichannel approach in your marketing. Marketing strategies could range from testing a few campaigns, optimizing your site for conversion, and perfecting your content. Let us take a look at some of the best marketing strategies to grow your eCommerce business:

Search engine optimization
Search engine optimization is an essential tool for digital marketing. It entails several elements, and the core purpose of search engine optimization is to drive more organic traffic to an eCommerce site by increasing ranking with search engines. With more traffic comes more opportunities for sales conversions. Ranking highly with search engines gives you more visibility with your target audience and positions you as an authority in your field. A proper SEO strategy involves using well-researched keywords in the content you create. Keywords are the phrases or words that most people type into search engines to find specific content. Using keywords with a high search rate in your content makes it easier for people to locate your site and increase the possibility for conversions.

Another integral part of SEO is content. Content is the vehicle for reaching and engaging audiences. Educational and engaging content is crucial for drawing organic eCommerce traffic to your offering because they will recognize you as an expert in your industry. SEO is a multifaceted strategy that encompasses everything from mobile optimization keyword tags, site speed, internal linking, and so much more.

Pay Per Click Advertising
The pay-per-click advertising model is where an eCommerce owner pays a publisher each time someone clicks on their online advertisements. The most commonplace type of PPC is the paid search ads. In this case, the ads for an eCommerce site appear when people perform commercial searches for things or services to buy.You can use tools like Google AdWords and Bing Ads to pay for advertisements on the search engines. In the pay-per-click model, you only pay when a user clicks on your ad. For a successful PPC campaign that will place your business in the line of the target market, you need to bid on search terms that relate to your business to acquire more traffic and, eventually, sales. PPC advertising is an effective way to boost traffic to your site.

Email marketing
A whopping 40% of B2B marketers can confirm that email marketing is essential to their marketing success. Email marketing reaps many benefits because you can personalize your content. Personalization can take the shape of using a customer’s name in the email. You can also customize your campaigns and send out targeted content. You can send a different email marketing campaign to new customers and a different one to returning ones. Email marketing is also beneficial for generating traffic to your site. When you create content for your site, you use emails to disseminate the content to your target audience. The email campaigns will drive traffic to your site while keeping your audience engaged.Ensure that you have a call to action (CTA) in all emails that link to your site. Take advantage of impulse buying with email marketing by providing links that go straight to the check-out. The mere fact that most emails are usually sent to people who have shown prior interest in your site by signing up means that the conversion rates are likely to be way higher.

Direct mail
In this digital era, most marketers have directed their efforts towards digital marketing tools. It makes sense seeing that people are almost always on their phones. That said, direct mail is still one of the most effective ways to market your eCommerce business. See, direct mail has now become rare, making it more memorable.A potential customer is more likely to remember the company that sent tangible and personal mail than one that sent an email that they might have lost among the pool of similar emails. Direct mails can help you stand out from other eCommerce vendors. That said, you need the right direct mail solutions to get your eCommerce business to reach a broader audience that is more likely to convert and lead to sales. You need to find a reputable mail partner that can deliver the service at affordable rates, especially if you are a small eCommerce business.

Affiliate marketing

With affiliate marketing, you use affiliate networks to connect with other websites and promote your products. You pay the website owners that advertise your products with text links or links and banners a commission of the sales price if their audience buys your product or service. Affiliate marketing is a low-budget way of marketing your products with low effort and time. It helps that the risk level is manageable and the returns on investment are significant. This strategy helps to build brand awareness and encourage business growth.

Augmented reality and virtual reality
The most common downside of eCommerce is that customers do not get the chance to try out or hold a product before purchasing. Some customers could opt out of buying a product if they are unsure of how it functions. Luckily, technological advancements have made it possible for buyers to get a better view of the product.Augmented reality allows customers to see how the product would fit in their environment before they buy it. It gives the customers the feel of trying before buying. Yes, VR marketing can also be multisensory, offering an immersive experience. Using these tools will help boost sales because customers are confident about a product and, therefore, more likely to purchase.

Social media marketing
Your target audience is on Facebook, Instagram, and Twitter. Most people spend significant time on social media. Leveraging social media marketing can help you increase sales and grow traffic to your site. You can start by creating posts and updates on the business’s social media page. You could also consider paid ads to promote your products to a specific audience. The paid ads can target users based on demographics, interests, and shopping behavior. Instagram also has shoppable posts where customers can buy your products directly from the app. This customer-centric strategy increases brand awareness and highlights your brand’s personality.

User-generated content
Most people want to buy things that have the stamps of approval by others. Most buyers check consumer ratings before making purchases. Having user-generated content like using a specific hashtag assures prospective buyers that your products are worth their coins. Encourage customers to post a picture with products they have purchased from your site. That helps increase sales since their networks will most likely buy your products when they notice someone they know buying them.

Wrapping up
The goal for any business is to get sales. To last long in eCommerce, you need to find ways to come on top despite the cutthroat competition. Find eCommerce marketing strategies that work for you. That will come a long way towards achieving success in your business.


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