Excellent communication skills
Since this professional needs to act as the bridge between the business and its clients, good communication skills is something that they must have. Being able to listen, retain information and understand the client is essential and so is the ability to convey the requirements and feedback to the team. Remember that the clients count on their account manager and it is their responsibility to get the requirements fulfilled. At the same time, this has an impact on the reputation of your business as well.
Good business judgment
Another trait that a good account manager must have is business judgment. This is something critical considering the thriving competition in the market, where getting and securing clients becomes more challenging than ever. Also, the professional needs to have an eye for identifying the customer expectations and current business trends. Further, they need to be capable of making data-driven decisions while listening to their gut instinct.
Being persuasive is something that is vital for an account manager to be able to secure new accounts and more importantly, retain the existing ones. Alex Raymond from Kapta.com explains that many businesses put too much time and money into chasing new clients, causing them to miss out on the profits and progress they could be making with existing customers. A professional who understands the significance of client retention is an asset for any organization.
Account managers have to manage more than one accounts and being well-organized is a must. They have to keep details related to each client separately so that they can easily access them whenever they need to. Handling multiple clients does not mean that they can compromise with any of them as each and every account is valuable for the business.
Ability to build relationships
Besides the business aspect of dealing with clients, the human aspect also matters a lot. Therefore, someone who is good with people in terms of establishing relationships and strengthening them as well is an ideal for the position. Look for a person who has the potential to connect with people on a personal level and gain their trust for the long run.
When you hire someone as an account manager, ensure that they have a result-oriented approach. In the end, it is the numbers that matter for a business, both in terms of customers and revenues that a team member can generate for your business. They should be able to understand the clients, foster trust and build long-term relations for profitable accounts. Account management is a skill, part of which is inborn and part that can be cultivated with experience. Having the right people to handle accounts can make all the difference for your business.
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