5 Important SEO Tips

You might have heard the phrase “Content is king.” But web content is not king if it is not SEO compliant. After all, any content that goes on the internet has one main objective, to get ranked well on Google. Getting a good rank on Google means to be able to reach out to a bigger audience. Here are a few SEO tips you should consider. 



Keywords are essential
You need to do your keyword research before jumping in to create content. There is no point in writing something nobody is searching for. You have to cater to people’s wants and find out what is trending. It isn’t just about finding the right keyword, it is about how you place them too. You should also keep in mind that keyword stuffing is strict no and can affect you negatively. 

It is advised to include a keyword into the title. Further, use keywords in naming the images you upload along with the image alt tag. In other words, you should rename the picture using keywords on your computer – the image name – and rename the picture even after it has been uploading on the internet – the image alt tag. 

Learn the tactic of linking
Having other websites link to you can really help you out when it comes to SEO. This is not easy to control, we know, but inbound links really help you rank well. You could also consider guest posting and then linking it back to your website.

This can be done vice versa too; link your content to external websites. When your viewers are going through your content and click an external link, this gives the search engines an idea of your reliability. 

Another linking tactic is to link to internal pages on your website. If your new blog post brings up a point that was discussed in the previous post, perhaps in detail, link the new post to the previous one. Remember to also link to your most important pages of the website. If you feel you won’t have the time and energy to took into it yourself, you can always look for the best Phoenix SEO company to do the job. 
Get hold of web analytics  Learn how to use your analytics software to understand how you are performing in terms of SEO. Where you are excelling and where you are lacking can be tracked through your software. Monitor what campaigns or which kind of content is working with your audience. Based on this data, you can further venture out to find possible solutions to problems. 

Have a decent permalink structure You must have seen URLs like https://bluegreeneyes/120129=1. It doesn’t look appealing at all and harms your SEO. Try including your keywords into the URL or at the very least, make it look presentable.  

Create great content There are a gazillion words on the internet as you read this and you need to stand out. Your content needs to stand out from the other mediocre ones out there. And how do you do that? Write about topics that intrigue people and basically what people would love reading, sharing and perhaps wishing they wrote it. Quality content can take you a long way. 


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