5 Easy Secrets To Making Your E-Commerce Startup Stand Apart
The startup landscape is competitive, more so if you join the e-commerce bandwagon. You can expect to have hundreds of competitors offering similar products in the same price bands. If you want to stand apart in the tight market, you need to think beyond product and pricing differentiation. Only out-of-the-box ideas can give you a winning edge and make your brands unique enough to attract customers. Here are some easy secrets to making your e-commerce startup stand apart and stay ahead of the competition.
Start only when you have a platform
Unlike brick-and-mortar businesses, e-commerce ventures sell through websites. It is your platform to showcase your products and connect with the customers. You may be tempted to start quickly, but never do it unless you have an impressive web store ready to win the customers. Most online shoppers create an impression about a seller right when they land on the site. So make sure that you have one that looks good and works seamlessly.
Go the extra mile with SEO
It isn’t a secret that you have to make yourself visible to sell. But most sellers forget that climbing on top of search rankings is not a mean feat. You need a good start with SEO, even more, if you are a new entrant in the industry. A website that ranks on the first page gets you visibility and recognition in the crowd. More importantly, it is more trustworthy for the buyers. Go above and beyond with your SEO strategies if you want your brand to stand apart.
Focus on product merchandising
Ecommerce merchandising is crucial because it convinces customers to buy products without seeing and experiencing them physically. Engaging images and videos are the best places to start. But you can go the extra mile by integrating a 3d configurator into your website. The innovative display feature enables the visitors to customize the products for more engaging and interactive experiences. There are good chances of customers buying the products as they see lifelike displays.
Incorporate social elements
Winning in the e-commerce domain hinges on trust and credibility, which do not come easily for newbies. But you can leverage social elements to gain on both fronts. Integrating social login options into your website is a great idea. You can utilize elements such as user reviews, testimonials, and ratings to gain trust. People tend to trust buyers' words rather than brand narratives while making purchase decisions. Encourage buyers to share good things and utilize them to your advantage.
Work on your policies
When you just start, you may not be in a position to afford high-end solutions and technologies like chatbots and data analytics. But drill down to the basics, and there is much you can do to get ahead of the competitors. You can start with customer-friendly policies for exchange, returns, and refunds. Prioritize data privacy and payment security as they matter the most to online buyers. Entice them with offers and incentives for repeat buying and referrals.
Although the competition in the e-commerce domain is daunting, startups need not do a lot to win a place at the top. Just follow these easy secrets and implement the right measures to get a head start.