3 Alternative Ways To Increase Awareness For Your Start-Up

As a new start-up, you should be making a conscious effort to increase awareness. This could be done organically and through word-of-mouth, but more likely than not, it will require some direct marketing. Customers are used to all this, so you may need to consider alternative ways to increase awareness. This article will go over how you can make that happen.

Create A Unique Social Media Campaign
While social media as we know it is a powerful marketing tool, there is a lot more to it that you may not have thought about. You could run a unique social media campaign wrapped in mystery until you finally reveal what it is you’re advertising. 

People love a good mystery, especially one with clues. This could be a great way to tell a narrative with your marketing to build-up suspense and awareness. Storytelling and the power of social media go hand in hand, so you should be doing all you can to pull people in with your unique start-up story, and show that what you’re doing is different. 

Personalize Your Brand In A Unique Way
Personalizing your brand is a great way to increase awareness of your start-up. This can be achieved in several ways, starting with the logo. You will want your new start-up to be recognizable and different from competitors. While it can sound strange to say, you want it different enough to stand out but similar enough to be recognized as something within the industry. You can work with marketing and logo experts who can help you create your overall brand look and give you ideas for advertising.

You may have an idea of how you want your logo to look, but it’s unlikely you will be able to create it on your own to the exact specifications you envisioned.You should also consider how your employees will look.

Part of this may mean creating a standard uniform and deciding what people are and aren’t allowed to wear. You may want specialized one-off uniforms for awareness events too, which can help spread awareness of your new business.If you want to go down this route, then you will need to look into cheap t-shirt printing that can be customized to your specifications.

Bolt Printing provides a range of t-shirts you can customize in various that come in bulk, which could help you save money. They have a fast turnaround with free shipping, or 1 day turnaround, so you can sort everything in time for when you need it. 

Incentivize Advertising 
An interesting way to spread more awareness for your start-up is to incentivize advertising. For example, you could run advertising campaigns that potentially reward people for sharing your marketing efforts. This could come as a giveaway that allows an entry token for each share or comment someone makes. Incentivize your advertising campaigns, and you should see the awareness of your start-up increase.It may be something such as a refer a friend campaign.

These campaigns will reward an individual for getting someone else involved in the business. You may give them a free product or a discount after convincing somebody else to subscribe to a product or service. 

This also works similarly for email newsletters. You could promise people visiting your website that if they sign up to your marketing newsletter, you will offer them discounts and first look at new product lines. 

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