While smaller
events can be easily managed in-house, the management of bigger
corporate events should be outsourced to a specialized agency. Event
planning and management companies can handle such events much better
than the PR department of a corporation.
They have the needed
resources to handle communication with multiple suppliers, as they
usually assign an entire team to handle a very large event. No
corporation would be able to give such level of attention to an
event, no matter how big and how important the event is for its
future. Here are a few things to consider if you want a successful
event for your company.
Planning is the key
to success
You need to locate and
book the best possible venue as soon as you know the date of your
event. Make sure the venue is easily accessible and that it has
enough parking spots to offer your guests the ease of access they
deserve. As the best conference venues are booked even one year in
advance, make sure to get your contract and deposit in as early as
possible. This is central to good corporate
event planning.
Budgeting helps you
create successful events
You may have to face
unexpected expenses, but if you have a complete budget laid out for
the event, you will know what you can afford. Here are some good
tips for budgeting.
All essential
documents should be made in double copies
This is how you can
eliminate the risk of leaving an important folder somewhere, without
the chance of retrieving your documents.
Send out your
invitations early and avoid setting the event date on a major holiday
"Save
the date" messages can help improve your response
rate. RSVPs are useful, as they enable you to calculate your
headcount. Even late RSVP calls can help, so add them on your to do
list.
Decide whether you
need a theme for your event or not
Sometimes, you may be
better off without any theme.
Do you want your
guests to sit or stand?
If
you need them to interact with as many others as possible, you may
want them to stand. On the contrary, if such mixing and mingling
isn't an absolute must, you may want them to be seated. This means
you may need a seating chart.
Equipment matters
Do you need projectors,
speakers, microphones or other equipment? If you do, you should
verify that the venue has everything, otherwise you are going to need
to rent them elsewhere and bring them in yourself. Before making a
decision, you should estimate the prices for each option.
What types of staff
are you going to need?
Make a list of all of
them, and then check with the facility managers to verify that they
have the staff available or you need to bring your own staff.
Do you need special
accommodation?
If you need some of
your guests to spend the night, make sure there is a hotel nearby.
Communication is the
most important element for success
Discuss all points with
the event planner and make sure everyone understands your
instructions very clearly. This will avoid further headaches caused
by confusions and misinterpretations.
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